Frank Bacon

CEO

Frank Sondors - better known in the sales world as Frank Bacon - is the Co-Founder and CEO of Salesforge, the multi-channel cold outreach platform powering thousands of sales teams and agencies worldwide.

With more than a decade of experience scaling outbound operations from SDR to VP level, Frank has seen firsthand how traditional “hire more reps” playbooks fail in today’s market. His mission: build systems that outperform humans - not replace them. That philosophy drives Agent Frank, the AI SDR that’s reshaping outbound by blending human-AI collaboration to generate millions in pipeline without expanding headcount.

Frank is also the author of AI SDR: Your New GTM Edge to $100M ARR, the definitive guide to modernizing sales teams with AI. Drawing from years in the trenches and the real-world success of the Salesforge ecosystem, the book breaks down how to design hybrid human-AI teams, architect scalable data and infrastructure systems, and orchestrate outreach that actually converts. It’s a brutally honest roadmap for leaders tired of inefficiency - and ready to scale intelligently.

Outside of the office, Frank is a father of two and a relentless “doer.” Known for his obsession with performance, precision, and competitive edge, he channels the same energy into family, business, and mentorship alike. He’s not your typical sales founder - he’s the kind who brings a machine-like discipline to everything he touches (fueled, of course, by 6–7 cups of coffee a day).

Frank’s areas of expertise include:

  • Predictive & Market Intelligence
  • Demand Generation
  • Precision Marketing & Sales
  • Revenue Operations & Monetization Strategy
  • Coaching & Performance Culture

When he’s not building the next generation of AI-driven GTM systems, you’ll find him hosting The Sales & Bacon Podcast, where he sits down with top founders and sales leaders to discuss unfiltered lessons on sales, GTM strategy, and the future of AI in revenue.

Frank doesn’t just talk about the future of sales - he’s building it.

Blog Posts by Frank Bacon

Tutorials & Guides

How to Scale Domains for Global Campaigns

Use secondary domains, configure SPF/DKIM/DMARC, warm up mailboxes, and distribute volume to protect sender reputation and maximize deliverability.
Tutorials & Guides

SMTP Error Codes Explained

SMTP codes reveal why emails fail — learn to read 2xx, 3xx, 4xx and 5xx plus enhanced codes to fix delivery, authentication, and spam issues.
Tutorials & Guides

How DMARC Updates Affect Cold Email

Stricter DMARC rules now block non-compliant cold emails, hurt domain reputation, and require SPF/DKIM/DMARC setup plus warming and monitoring.
Reviews

Gmail vs Outlook — Which Is Better for Cold Email in 2025?

Comparing Gmail and Outlook for cold email? See which performs better for sending limits, inbox placement, and deliverability, and how Mailforge helps both reach more inboxes consistently.
Tools

5 Best Woodpecker Alternatives & Competitors for Strong Email Infrastructure

Discover the 5 best Woodpecker alternatives built to boost cold email deliverability. Compare tools with stronger infrastructure, DNS automation, inbox scaling, and warm-up systems for better inbox placement.
Email Infrastructure

Ultimate Guide to Domain Reputation Monitoring

Domain reputation determines email deliverability — monitor SPF/DKIM/DMARC, keep lists clean, warm up new mailboxes, and use automated tools to avoid blacklists.
Privacy & Security

GDPR vs. CAN-SPAM: Email Compliance Compared

Compare GDPR's opt-in consent vs CAN-SPAM's opt-out rules, fines, scope, and practical steps to comply and protect email deliverability.
Reviews

Mission Inbox Review: Does It Really Improve Email Deliverability?

Read the full Mission Inbox Review, see if it truly improves email deliverability, how it works, what sets it apart from other tools, its real pros and cons, and whether it’s worth choosing.
Email Deliverability

IP Rotation Checklist for Cold Email Success

Step-by-step IP rotation for cold email: plan volume, warm up IPs, configure SPF/DKIM/DMARC, rotate domains, and monitor deliverability.
Tools

3 Best Mailreef Alternatives for Better Deliverability & Infrastructure

Looking for the best Mailreef alternatives to boost cold email deliverability and infrastructure? Explore the top 3 tools that offer stable servers, dedicated IPs, and higher inbox rates in 2025.
Reviews

Microsoft Outlook Reviews: Deliverability, Limits & Setup for Cold Email

Wondering if Microsoft Outlook is good for cold email? This in-depth Outlook review covers real deliverability performance, daily sending limits, setup steps, and better alternative.
DNS Setup

SPF Record Setup: Step-by-Step Guide

Learn how to set up SPF records for email authentication to improve deliverability and protect your domain's reputation in this comprehensive guide.
Email Deliverability

How Domain Rotation Improves Email Deliverability

Learn how domain rotation enhances email deliverability by improving sender reputation, reducing spam risks, and ensuring effective outreach.
Privacy & Security

Email Footer Rules for CAN-SPAM Compliance

Learn the essential rules for creating CAN-SPAM compliant email footers and discover best practices that enhance trust and deliverability.
Cold Email

How Domain Reputation Impacts Cold Email Success

Understanding domain reputation is crucial for cold email success, affecting deliverability, engagement, and overall campaign effectiveness.
Tools

We Tested 11 Best Cold Email Tools For 30 Days: Here's Our Findings

We tested 11 cold email tools in 2025. Compare features, pricing, pros & cons, and find the best platforms for deliverability, personalization, and scaling outreach.
DNS Setup

Why DNS Records Matter for Cold Emailing

Understand the importance of DNS records in cold emailing and how they impact deliverability and sender reputation.
Email Infrastructure

Multiple Domains vs. Single Domain for Outreach

Explore the pros and cons of using multiple domains versus a single domain for cold email outreach to enhance deliverability and reputation management.
Email Deliverability

IP Blocklist Lookup vs Domain Blocklist Lookup

Understand the crucial differences between IP and domain blocklist lookups to enhance your email deliverability and protect your sender reputation.
Cold Email

Unsubscribe Links in Cold Emails: FAQs

Learn why including unsubscribe links in cold emails is crucial for compliance, reputation, and deliverability while avoiding hefty penalties.
Email Infrastructure

How to Set Up Secondary Domains for Cold Email

Learn how to set up secondary domains for cold email campaigns to protect your primary domain and enhance email deliverability.
Reviews

We Analyzed 100+ Scaledmail Reviews to See Its Worth in 2025

Scaledmail helps you grow email lists via referrals—but can't send emails, warm up inboxes, or monitor deliverability. Is it worth $250/month in 2025?
Email Infrastructure

Secondary Domains vs. Primary Domains for Scaling

Using secondary domains for cold email outreach protects your primary domain from blacklisting risks, ensuring brand integrity and scalability.
Privacy & Security

Cold Email Infrastructure: Avoiding Data Breaches

Explore cold email infrastructure options that prioritize security, scalability, and compliance to protect against data breaches.
DNS Setup

SPF, DKIM, DMARC: TXT Records Explained

Understand how SPF, DKIM, and DMARC work together to enhance email security and ensure reliable delivery while protecting your domain from fraud.
Privacy & Security

Cold Email Compliance Checklist 2025

Navigate the evolving landscape of cold email compliance in 2025 with essential regulations and practical strategies to safeguard your outreach.
Email Deliverability

How IP Reputation Affects Email Deliverability

IP reputation is crucial for email deliverability, influencing whether your messages reach inboxes or end up in spam. Learn how to maintain it effectively.
Privacy & Security

GDPR Rules for Cold Email Outreach

Learn the essential GDPR rules for cold email outreach to ensure compliance, build trust, and improve response rates without hefty fines.
Email Deliverability

8 Factors Affecting Sender Reputation

Explore the eight critical factors influencing your email sender reputation and learn how to optimize deliverability and engagement.
Reviews

Is Hubspot Email Deliverability Good? Our 90-Day Usage Review

Honest 90-day review of HubSpot email deliverability reveals low open rates, spam issues, and why switching to Mailforge improved cold outreach.
Reviews

We Tried Mailreef for 14 Days: Here's Our Unbiased Review

I tested Mailreef for 14 days and discovered hidden costs, limits, and rules that almost cost me $249/mo. Read my breakdown before you buy cold email infra. Try now!!